At a time when the nation appears to be unraveling over it’s inability to achieve political unity, it’s unfortunate that climate skeptic Marc Morano is waging such a vicious campaign against the spirit of compromise.
CRUCIFIED. Political compromise is perhaps the most desperately needed quality right now in this beleaguered nation. When Gore’s WE campaign was launched in 2008 as the first and only major manifestation of the $300 million he had raised to communicate about climate, it seemed pretty weak. But still. To now come after the politicians who got talked into posing for their lame couch commercials is to make a loud statement against the entire notion of political compromise, which at this point really should be considered to be anti-American given our current dire financial straits.
July 27th, 2011
July 25th, 2011
Three very clever and brave individuals at the Centers for Disease Control spent a grand total of $87 on a mass communication campaign that has so far generated over $3 million in free media coverage. These people and this project are exactly what I was talking about when I wrote my book, “Don’t Be Such a Scientist.” They have combined creativity with courage and now have validation — the latest of which is being selected as finalists for FIVE Platinum P.R. Awards (Blog, PR on a Shoestring, Word of Mouth/Viral, Wow, and Social Media Campaign). Truly amazing. Climate communicators please take note — THIS is how it’s done.
THE CDC ZOMBIE PREPAREDNESS CAMPAIGN: A textbook example of creative thinking and risk taking. People talk so much about “innovation.” This is a genuinely innovative effort involving smart, courageous people taking chances.
July 18th, 2011
The Centers for Disease Control in Atlanta have some of the boldest, most innovative communications programs and resources in the entire field of science and medicine communication. In a workshop last week we delved deeper into Nicholas Kristof’s powerful 2009 article in Outside Magazine. There’s more wisdom per paragraph in that article than anything I’ve ever read on the mass communication of health issues today. Everyone interested in the subject MUST commit the article’s contents to heart by reading it repeatedly. It’s amazing.
NICHOLAS KRISTOF: A one man antidote to the Nerd Loop — someone who has lived and breathed public health communication in Africa like no one else these days.
July 13th, 2011
He made a less-than-perfect movie, but so what. It’s about persistence. Ask anyone who’s ever succeeded in Hollywood. He initially tried to ignore the climate skeptics, but he’s clearly learned a few things and is now coming back with a more enlightened and mature approach. Go, Gore, Go!
There remains only one clear voice of leadership for climate. He’s taken his lumps, but he’s still on the job. If enviros have half a brain they will throw all their resources behind him this time.