There I was, there I was, there I was … starting the Q&A at the end of my Opening Plenary for the 3500 scientists attending the Society of Freshwater Scientists meeting in Portland (probably about 1000 of whom came to my talk), only to be totally called out. No excuses. A classic moment.
SPOT THE MISTAKE. It was right there. I blew it.
HOISTED ON MY OWN ABT PETARD
So I was talking about positive and null results in scientific research. Not all outcomes are created equal. There’s a natural predilection for positive results versus null. And I thought up a fun way to look at this dynamic drawing on your knowledge of football.
How many famous quarterbacks can you name? Lots. They create the “positive” patterns in a football game. Now how many linebackers can you name. They work to create null results (no scoring). You probably can’t name many.
I put up this slide, saying I’m not a rabid NFL fan, but off the top of my head I can name all of these quarterbacks plus probably a couple dozen more if pushed.
But what about linebackers? I hit the clicker, up came the name of Ditka, and I said, “this is about it—Mike Ditka.”
I finished the talk. The first guy up for the Q&A, boldly, brashly, bravely offered up his comment as an ABT. He said, “I really enjoyed this talk AND you made a lot of great points, BUT … Ditka was a tight end, THEREFORE you might want to fix that.”
In an instant I was the laughing stock. Stooopid, careless communications dude. I wanted to say, “I knew that,” but it was too late — everyone was in hysterics.
But thankfully someone shouted out, “YOU WERE THINKING OF DICK BUTKUS!” And he was right. Ditka — Dick Butkus. Hopefully you can see how I might make the mistake. No?
That was bad. Never again. Great crowd and a great evening. Really fun. And a perfectly executed ABT to steal my thunder — well done and a memorable moment!
May 14th, 2014
Hey everybody, when’s the last time you saw a tapir? That’s right — it’s been a long while. And now it’s time to reach in your pocket and help save the tapirs of Honduras. Check out this simple, humble video that makes the case for the need to purchase a few video cameras, then give them a donation. Save the Tapirs!
THE TAPIR FORUM. Donate now or a tapir will come visit you and shoot you with a jet of hot urine (watch this https://www.youtube.com/watch?v=zWMfzvBrTqE)
THE ABT OF TAPIR CONSERVATION
It’s a great little video. Doesn’t waste time, gets right to the point, pretty much following the ABT template:
The tapir is a cool animal AND is rarely seen BUT sadly is being severely reduced in number from over-hunting and habitat loss, THEREFORE we need to get a better idea of their population size BUT we don’t have enough video cameras for this WHICH MEANS we need your help in purchasing more video cameras.
Nicely produce, not overly sentimental, just a simple plea and deserving of your support. Spread the word!