Here you go — an excellent video from The Heart and Stroke Foundation using zombies. Here is your perfect delivery of substance in an age of style. This is exactly what I was talking about in my book. The filmmaking is first class, as is the script — a fun, simple story that with a great twist that suddenly delivers the substance of their message — how to do CPR, and don’t stop, you can’t do any harm if the person is going to die anyway. It’s really funny, clever and classy. This is what I mean when I say the public health world is a level above science and environment when it comes to broad communication. Oh, and guess where this campaign comes from … Canada.

CONVEYING SUBSTANCE IN AN AGE OF STYLE. Another group of folks who don’t need to even look at my book — they’ve got the communication challenge figured out.

don’t they eh?


Just when you’ve watched so many dull and vacuous environmental Public Service Announcements that you think it must be impossible to do something creative in today’s world you come across a video like this.

I knew last year that Dave Daigle and the folks at CDC were onto something powerful with their brilliant Zombie Disaster Preparedness Kit. Now comes this video from The Heart and Stroke Foundation (thank you Jon Rusho for sending it to me).

I don’t even want to ruin it by blabbering on too much. It speaks for itself. There’s already a half million views on the Youtube posting of it, and it’s not even Halloween yet.

Thank you, Jesus, for this proof that we don’t have to live in a world of total uncreative boredom.